Roxana Falasco

Critic
DISC Type : C

Profesora at ENEB - Escuela de Negocios Europea de Barcelona

Barcelona, Catalonia, Spain

Overview

Roxana is a YouTube expert and digital entrepreneur with over 500, 000 subscribers. A former Front End Team Leader for major e-commerce companies, she now empowers businesses and creators through her online academies and as a professor at ENEB, focusing on content creation, marketing, and artificial intelligence.

Born in Argentina and raised in Spain, Roxana is a passionate lifelong learner and avid traveler. She hosts her own radio show on entrepreneurship, combining her interests in technology and communication. Her love for new cultures has taken her to live in countries like Japan and the United States.

After her online ventures matched her corporate salary, she left her job and took a year-long sabbatical to travel the world.

Personality Overview

Negotiator

Critic

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

YouTube Growth
As a strategist with over 500, 000 subscribers, she helps brands and creators use the platform to increase visibility, build authority, and drive growth.
AI for Business
She teaches a Master's course on AI and is launching a new online academy focused specifically on applying artificial intelligence to generate business income.
Digital Entrepreneurship
She left her corporate career in 2012 to build online businesses and now mentors thousands of students on creating online courses and digital ventures.

Media Appearances

Roxana has no verified media appearances

Work History

7-2024
Profesora at ENEB - Escuela de Negocios Europea de Barcelona
12-2018
🔴 Content Creator | YouTube Growth Expert at YouTube
4-2017
Owner and Founder http://www.videocursosonline.com at VideoCursos Online
9-2023
Locutor de radio at Ràdio Despí
1-2014 - 8-2018
Instructora at Udemy

Education

2021 - 2021
Acreditación docente para teleformación: Formador/a on line from Servicio Navarro de Empleo-Nafar Lansare
2018 - 2018
Formador de Formadores from NRED

More Information

Social Presence :

Prographics :

Exp : 11 Location : Barcelona, Catalonia, Spain Job Level : Leadership Designation : Profesora at ENEB - Escuela de Negocios Europea de Barcelona
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Insights For Selling To Roxana

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roxana is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Roxana

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Roxana move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Roxana take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Roxana

Personality Compatibility


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