Roxana Hurducas in

Roxana Hurducas

Questioner · DISC type c
Managing Partner at Drivion
📍 Bucharest, Romania

Roxana is a B2B Brand Strategy Advisor and co-founder of Drivion, an agency focused on the logistics industry. With over 20 years of experience, she transitioned to entrepreneurship after more than a decade as Marketing & PR Director for Romanias largest courier company, FAN Courier.

She is a proponent of authentic personal branding, openly sharing her life experiences, including raising children, navigating a divorce, and a brain surgery, to build genuine connections. She believes in turning vulnerability into a professional asset and runs a project called "The Untraditional Family. "

Unique fact: Roxana deliberately uses radical honesty about her personal life as a core part of her professional strategy to build trust with her audience.

Read the full overview →
Experience
20 Years
Current Role
Managing Partner
Location
Bucharest, Romania
Personality Overview

How Roxana shows up

Not Easily Convinced
Price-Sensitive
Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Roxana cares about

B2B Brand Strategy
Her core expertise is helping B2B companies define their brand identity and communication strategies, backed by over 20 years of experience in the field.
Authentic Personal Branding
Believes vulnerability is a professional asset and openly shares personal stories to build trust and create a relatable personal brand.
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Career

Work history

8-2025
Managing Partner
Drivion
3-2020
Brand Strategy, Audit & Advisory | Brand Communities
Entrepreneur
3-2020 - 12-2021
Head of Marketing & Communication
SPIA România
10-2005 - 3-2020
Marketing & PR Manager
FAN Courier
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
George Cosbuc Highschool
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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