Roxana Hurducas

Questioner
DISC Type : c

Managing Partner at Drivion

Bucharest, Romania

Overview

Roxana is a B2B Brand Strategy Advisor and co-founder of Drivion, an agency focused on the logistics industry. With over 20 years of experience, she transitioned to entrepreneurship after more than a decade as Marketing & PR Director for Romanias largest courier company, FAN Courier.

She is a proponent of authentic personal branding, openly sharing her life experiences, including raising children, navigating a divorce, and a brain surgery, to build genuine connections. She believes in turning vulnerability into a professional asset and runs a project called "The Untraditional Family. "

Unique fact: Roxana deliberately uses radical honesty about her personal life as a core part of her professional strategy to build trust with her audience.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

B2B Brand Strategy
Her core expertise is helping B2B companies define their brand identity and communication strategies, backed by over 20 years of experience in the field.
Authentic Personal Branding
Believes vulnerability is a professional asset and openly shares personal stories to build trust and create a relatable personal brand.
Logistics Marketing
Co-founded Drivion, a strategic marketing agency specifically to serve the transport and logistics industry, leveraging her extensive experience from FAN Courier.

Media Appearances

Roxana has no verified media appearances

Work History

8-2025
Managing Partner at Drivion
3-2020
Brand Strategy, Audit & Advisory | Brand Communities at Entrepreneur
3-2020 - 12-2021
Head of Marketing & Communication at SPIA România
10-2005 - 3-2020
Marketing & PR Manager at FAN Courier

Education

Education details unavailable from George Cosbuc Highschool

More Information

Social Presence :

Prographics :

Exp : 20 Location : Bucharest, Romania Job Level : N/A Designation : Managing Partner at Drivion
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Insights For Selling To Roxana

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roxana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Roxana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Roxana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Roxana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Roxana

Personality Compatibility


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