Roy Greenwood

Questioner
DISC Type : c

Owner/Director at MagnaMuros Ltd

Nelson, England, United Kingdom

Overview

Roy Greenwood is a commercially focused operator with over 30 years of experience in retail, distribution, and manufacturing. He specializes in brand building and business turnarounds, having successfully scaled Kidicraft into an international distributor and co-led an MBO at Brainstorm Ltd. People who have worked with him describe him as professional, honest, and creative.

Outside of his professional ventures, Roy has a clear appreciation for art and creative pursuits. He founded a boutique business exporting artisan wines from southwest France, where he also lived. His recent activities suggest an enjoyment of gardening and walking, taking inspiration from the outdoors.

He once founded and ran a boutique export business sourcing artisan wines from the southwest of France.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Brand Building
He has extensive experience scaling brands, developing licensed product ranges for companies like Kidicraft, and creating his own intellectual property such as Brainstorm Toys.
Business Turnaround
Identifies as a "Turnaround Specialist. " He joined a US-owned toy company, achieved break-even within a year, and subsequently co-led a management buyout.
Licensed Products
At Kidicraft, he scaled the brand by distributing licensed puzzles and gifts from partners like Airfix, Hornby, Corgi, and the Michael Howley Collection.

Media Appearances

Roy has no verified media appearances

Work History

3-2017 - 1-2022
Owner/Director at MagnaMuros Ltd
11-2012
Owner/Director at Kidicraft
9-2011 - 1-2019
Owner at French Wine Exports
2-2001 - 12-2012
Co-Owner & Commercial Director at Brainstorm Ltd
1-1985 - 4-1995
Deputy General Manager at Wm Morrison Supermarkets Plc

Education

Education details unavailable from Greenhead Grammar School
Bachelor of Technology - BTech from Keighley College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Nelson, England, United Kingdom Job Level : N/A Designation : Owner/Director at MagnaMuros Ltd
URL has been copied!

Insights For Selling To Roy

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roy is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Roy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Roy move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Roy take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Roy

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.