Roy Greenwood in

Roy Greenwood

Questioner · DISC type c
Owner/Director at MagnaMuros Ltd
📍 Nelson, England, United Kingdom

Roy Greenwood is a commercially focused operator with over 30 years of experience in retail, distribution, and manufacturing. He specializes in brand building and business turnarounds, having successfully scaled Kidicraft into an international distributor and co-led an MBO at Brainstorm Ltd. People who have worked with him describe him as professional, honest, and creative.

Outside of his professional ventures, Roy has a clear appreciation for art and creative pursuits. He founded a boutique business exporting artisan wines from southwest France, where he also lived. His recent activities suggest an enjoyment of gardening and walking, taking inspiration from the outdoors.

He once founded and ran a boutique export business sourcing artisan wines from the southwest of France.

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Current Role
Owner/Director
Location
Nelson, England, United Kingdom
Personality Overview

How Roy shows up

Price-Sensitive
Not Easily Convinced
Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Priorities

Topics Roy cares about

Brand Building
He has extensive experience scaling brands, developing licensed product ranges for companies like Kidicraft, and creating his own intellectual property such as Brainstorm Toys.
Business Turnaround
Identifies as a "Turnaround Specialist. " He joined a US-owned toy company, achieved break-even within a year, and subsequently co-led a management buyout.
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Career

Work history

3-2017 - 1-2022
Owner/Director
MagnaMuros Ltd
11-2012
Owner/Director
Kidicraft
9-2011 - 1-2019
Owner
French Wine Exports
2-2001 - 12-2012
Co-Owner & Commercial Director
Brainstorm Ltd
1-1985 - 4-1995
Deputy General Manager
Wm Morrison Supermarkets Plc
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
Greenhead Grammar School
Bachelor of Technology - BTech
Keighley College
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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