Roy Hennig

Evaluator
DISC Type : cds

Senior Vice President of Sales at LyricFind Inc.

Toronto, Ontario, Canada

Overview

Roy Hennig is the Senior Vice President of Sales at LyricFind, leading a global team with over 16 years of experience in the music licensing industry. His leadership contributed to significant revenue growth by securing major clients. He earned a BAH with Distinction from the University of Guelph and is a recognized speaker at global conferences.

Outside of work, Roy is a family man who has mentioned enjoying a snow day with his children in Toronto. He is passionate about music, even managing a musician in his spare time. He frequently travels for industry events like CES and Music Tectonics, valuing networking and community within the music tech world.

He is a co-founder of the University of Guelph English and Literature Society (UGLES).

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Music Licensing
As SVP of Sales for the world's leading lyrics licensing company, he has over 16 years of experience driving growth and signing major clients in the industry.
Sales Leadership
Leads a global sales team and is credited with driving over 40% revenue growth in a single year. A recommendation highlights him as a "skilled negotiator".
Music Tech Innovation
Passionate about music discovery and engagement, he speaks on how new products like Lyric Videos and LyricIQ create more immersive experiences for music fans.

Media Appearances

Roy has no verified media appearances

Work History

12-2022
Senior Vice President of Sales at LyricFind Inc.
12-2015 - 12-2022
Vice President of Sales at LyricFind Inc.
9-2009 - 12-2015
Director of Sales at LyricFind Inc.
2008 - 2010
Sales Associate at Rogers Communications Inc.

Education

2003 - 2007
BAH from University of Guelph
2011 - 2011
Business & Professional Studies from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 18 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Senior Vice President of Sales at LyricFind Inc.
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Insights For Selling To Roy

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roy is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Roy

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Roy move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Roy take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Roy

Personality Compatibility


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