Roy Khairallah in

Roy Khairallah

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Global Account Director - Unilever PTAB at Traffik360
📍 Dubai, United Arab Emirates

A Partner at Traffik360, Roy has spent 16 years with the company, transitioning from design to overseeing the entire commercial lifecycle. He specializes in translating brand vision into scalable delivery, managing everything from sourcing and manufacturing to sales. He holds a BA in Advertising & Marketing from Notre Dame University - Louaize.

He values building deep, personal connections in his professional life, considering long-term partners as family. He appreciates the unique, non-virtual conversations that happen during business travel, as seen during a recent trip to Cape Town. He also shares posts celebrating cultural holidays like Eid al-Adha.

He has built his entire 16-year career within one company, progressing from a creative role to a senior partner.

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Experience
16 Years
Current Role
Global Account Director - Unilever PTAB
Job Level
Mid-senior
Location
Dubai, United Arab Emirates
Personality Overview

How Roy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Roy cares about

End-to-End Merchandising
His entire career is focused on helping brands source and sell merchandise, managing the process from initial idea to final sale.
Disruptive Business Models
He has analyzed how companies like Uber created revolutionary business models that were later adopted by entirely different industries.
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Career

Work history

1-2026
Global Account Director - Unilever PTAB
Traffik360
1-2022
Senior Partner
Traffik360
1-2022
Shareholder And Sales Director
Traffik360
3-2019
Client Success Manager
Traffik 360 FZ LLC
12-2017
Managing Partner
weSource360
In the press

Media appearances

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Education
2006 - 2010
BA of advertising & marketing
Notre Dame University - Louaize (NDU)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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