David Rothbaum

Sharpshooter
DISC Type : CD

Director, Business Development, Mission Critical Networks at Ericsson

Rosh HaAyin, Center District, Israel

Overview

David Rothbaum is a Director of Business Development at Ericsson, specializing in 4G/5G connectivity solutions for mission-critical railway and metro systems. A certified PMP with degrees from the University of Toronto and Boston University, he is a key figure in developing future railway communication standards. Colleagues describe him as committed, proactive, and results-focused.

Originally from Toronto, David immigrated to Israel in 1985, a decision he considers the best of his life. He is actively involved in his community, volunteering with Nefesh bNefesh, an organization that assists North American immigrants with the process of moving to Israel.

He serves as a Rapporteur for the ETSI working group defining the Future Railway Mobile Communication System (FRMCS), directly shaping international standards.

Personality Overview

Rigorous & Demanding

Precise But Practical

Thorough Evaluator

They put a lot of effort into ensuring personal success.  They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Topics They Care About

FRMCS Standards
He is deeply involved in defining the Future Railway Mobile Communication System, serving as an Ericsson delegate and rapporteur on the ETSI Railway Communications working group.
5G for Railways
As a technical subject matter expert, he focuses on leveraging 5G technology to digitalize railway operations, enhance safety, and enable autonomous trains.
Mission-Critical Networks
His entire role is focused on providing highly reliable and available connectivity solutions for critical industries, particularly for rail and public safety operational applications.

Media Appearances

David has no verified media appearances

Work History

7-2017
Director, Business Development, Mission Critical Networks at Ericsson
7-2015 - 7-2017
Solution Architect, ICT Infrastructure for Rail Transportation at Ericsson at Ericsson
5-2012 - 7-2015
Manager of Project Office and Customer Support - Ericsson Israel at Ericsson
10-2009 - 5-2010
Operations Leader CDMA EMEA at Nortel
10-2003 - 9-2009
Engineering Manager Eastern EMEA Region at Nortel

Education

1995 - 1997
M.S.M from Boston University Metropolitan College
B.A.Sc from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 22 Location : Rosh HaAyin, Center District, Israel Job Level : Mid-senior Designation : Director, Business Development, Mission Critical Networks at Ericsson
URL has been copied!

Insights For Selling To David

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If convinced, they can reach decisions quite fast.
  • Can David take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And David

Personality Compatibility


Other Ericsson Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.