Roy Loria

Critic
DISC Type : C

General Manager at Cárnicos La Joya

Costa Rica

Overview

Roy is a results-driven senior executive with extensive commercial experience in consumer products and retail banking. He specializes in strategic planning, brand building, and sales execution, with a focus on leading high-performance teams and managing full P&L. He has studied digital transformation at MIT and Columbia.

He appears to be intellectually curious about emerging business trends and financial topics. His online engagement shows an interest in innovative business models that empower consumers and the importance of adhering to proper tax law, suggesting a focus on modern and ethical practices.

He has pursued specialized executive education in digital marketing and platform strategies from both Columbia University and MIT.

Personality Overview

ROI Driven

Information Seeker

Precise

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Strategic Business Growth
His career is defined by roles with full P&L accountability, focusing on strategic planning and business development to drive growth for multinational companies.
Digital Transformation
He completed a program in Digital Transformation and Platform Strategies at MIT, indicating a focus on leveraging modern technology for business success.
Brand Building
His professional summary highlights "brand building" as a core area of his solid expertise in the fast-moving consumer products sector.

Media Appearances

Roy has no verified media appearances

Work History

2-2023
General Manager at Cárnicos La Joya
4-2020
Associate Senior Partner at TMC Consultores Comerciales
7-2021 - 10-2022
Country Manager at Ecofoods
4-2019 - 4-2020
Senior Managing Director at Self-Employed | Marketing Consultant
12-2017 - 3-2019
General Manager at Grupo Lala

Education

2019 - 2019
Digital Marketing: Customer Engagement from Columbia University
2019 - 2019
Digital Transformation: Platform Strategies for Success from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 7 Location : Costa Rica Job Level : Senior Designation : General Manager at Cárnicos La Joya
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Insights For Selling To Roy

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roy is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Roy

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Roy move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Roy take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Roy

Personality Compatibility


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