Vanessa Valldeperas Mussapp

Questioner
DISC Type : c

Senior Regional Marketing Manager at POPS

Montes de Oca, San Jose, Costa Rica

Overview

Vanessa is a senior marketing manager with over 25 years of experience in consumer goods and retail, having held key positions at POPS, Rostipollos, and KFC. She holds an MBA and is described by colleagues as a talented, strategic leader with deep market knowledge. She recently earned certifications in Generative AI and Marketing Analytics.

Outside of her corporate roles, Vanessa is passionate about education and continuous learning. She teaches at ULACIT, sharing her marketing expertise with international students, an experience she values for strengthening her global perspective. She is proud of her Costa Rican heritage and finds marketing inspiration in its vibrant culture and storytelling.

She was inspired to study communications by two of her cousins, whom she considers admirable professionals.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Marketing Analytics
She demonstrates a commitment to data-driven strategy by recently completing a certification in Marketing Analytics Foundations.
Generative AI
Actively upskilling in modern marketing tools, she has finished a course on using Generative AI and building an AI-first mindset.
Brand Storytelling
She sees powerful storytelling in her native Costa Rican culture and applies this passion to her marketing work.

Media Appearances

Vanessa has no verified media appearances

Work History

9-2019 - 6-2025
Senior Regional Marketing Manager at POPS
3-2008 - 7-2019
Gerente de Mercadeo y Ventas at Rostipollos
4-2004 - 2-2008
Gerente de Mercadeo y Ventas at KFC

Education

1-2000 - 5-2002
Master of Business Administration - MBA from Universidad Latina de Costa Rica
1999 - 2001
Master of Business Administration (MBA) from Universidad Latina de Costa Rica

More Information

Social Presence :

Prographics :

Exp : 20 Location : Montes de Oca, San Jose, Costa Rica Job Level : N/A Designation : Senior Regional Marketing Manager at POPS
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Insights For Selling To Vanessa

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanessa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Vanessa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vanessa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Vanessa take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Vanessa

Personality Compatibility


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