Royston Carter

Trailblazer
DISC Type : ID

Entrepreneur in Residence at CTRAS project at NCCU funded through NC Innovation

Durham, North Carolina, United States

Overview

Royston has no verified overview

Personality Overview

Achievement-Oriented

Values Relationships

Assertive

They will fight for you if they come to believe in you.  They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Royston has no verified topics they care about

Media Appearances

Royston has no verified media appearances

Work History

2-2026
Entrepreneur in Residence at CTRAS project at NCCU funded through NC Innovation
5-2025
Associate Professor (Adjunct) at Duke University Pratt School of Engineering
5-2021
Chief Science Officer at Lepus Bioscience
2-2013 - 5-2018
Sr. Director at MBCOI
7-2004
Consultant - Scientific & Business Leadership of Life Science R&D at Biotechnology Research & Consulting

Education

1985 - 1991
PhD from University of Nottingham
BSc from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Durham, North Carolina, United States Job Level : Leadership Designation : Entrepreneur in Residence at CTRAS project at NCCU funded through NC Innovation
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Insights For Selling To Royston

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Help them visualize the impact of their decision

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Royston is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Royston

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Royston move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Royston take some risk or not?

  • They can take risks if necessary.

You And Royston

Personality Compatibility


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