Rubén Llorach

Questioner
DISC Type : c

Director & Founder at gocamping.tv

Barcelona, Catalonia, Spain

Overview

Rubén Llorach is the Founder and CEO of Camping TV, a company focused on driving growth for B2B SaaS clients through video. A graduate of the Cinema and Audiovisual Media program at Escac, his background includes producing for Typeform and working on a feature film that was acquired by Netflix.

Outside of his primary professional role, Rubéns background suggests an interest in community and recreational activities, evidenced by his certification as a "Monitor de lleure" (a leisure and recreation leader). His foundation in cinema indicates a deep-seated passion for visual storytelling and media production.

Unique fact: Rubén served as the line producer for the feature film "The Girl From The Song, " which was acquired by Netflix for global distribution.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Creative B2B Marketing
He advocates for bold, memorable marketing campaigns, warning against the risk of being so boring that a brand is forgotten.
Video for SaaS
His company, Camping TV, is dedicated to using video as a primary tool for business growth in the B2B SaaS sector.
Authentic Networking
Believes marketers crave genuine human connection over the typical conference experience of webinars and branded merchandise.

Media Appearances

Rubén has no verified media appearances

Work History

4-2021
Director & Founder at gocamping.tv
11-2019 - 7-2022
Co-Founder & Producer at Cilantro
5-2016 - 11-2019
Producer at Typeform.com
2-2015 - 5-2016
Producer at The Girl From The Song

Education

2011 - 2015
Cinema i mitjans audiovisuals from Escac

More Information

Social Presence :

Prographics :

Exp : 10 Location : Barcelona, Catalonia, Spain Job Level : Leadership Designation : Director & Founder at gocamping.tv
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Insights For Selling To Rubén

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rubén is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rubén

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rubén move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rubén take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rubén

Personality Compatibility


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