Ruben Baerga

Enthusiast
DISC Type : i

Chief Operating Officer at Green Medicine NJ LLC

Westwood, New Jersey, United States

Overview

Ruben is a seasoned executive with over 20 years of experience, currently serving as the Chief Operations Officer at GreenJoy. His expertise lies in eCommerce operations, strategic planning, and managing underperforming business units. He is a graduate of the United States Naval Academy and is described by colleagues as focused, dedicated, and operationally solid.

Outside of his executive roles, Ruben is a family man. During his time at the U. S. Naval Academy, he was a member of the track team. He maintains a strong interest in the evolution of the retail sector, frequently attending industry events like the National Retail Federations Big Show.

After graduating from the Naval Academy, he served for six years in the U. S. Navy as a Surface Warfare Officer.

Personality Overview

Non-Confrontational

Story Driven

Optimistic

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

eCommerce Operations
His career is built on expertise in eCommerce, online marketing, logistics, and customer service for major brands like Toysrus. com and DailyCandy.
Business Turnarounds
Specializes in maximizing performance in difficult environments, such as mergers, new launches, and underperforming business units, and advises on this at Over the Wall Ventures.
Retail Tech Trends
Demonstrates a keen interest in the future of retail by consistently attending the National Retail Federation (NRF) Big Show in NYC.

Media Appearances

Ruben has no verified media appearances

Work History

10-2021
Chief Operating Officer at Green Medicine NJ LLC
3-2019
Advisor/Member/Investor at intentX Inc.
11-2018
Principal/Investor/Advisor at Triangle Capital Inc. Dba GreenJoy
3-2018
Chief Operations Officer at GreenJoy
5-2017 - 11-2018
General Manager at Leaf Group

Education

BS from United States Naval Academy

More Information

Social Presence :

Prographics :

Exp : N/A Location : Westwood, New Jersey, United States Job Level : Leadership Designation : Chief Operating Officer at Green Medicine NJ LLC
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Insights For Selling To Ruben

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruben is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ruben

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ruben move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Ruben take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ruben

Personality Compatibility


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