Ruben Mendoza

Enthusiast
DISC Type : i

Executive Director, Brand Marketing - People en Español at Meredith Corporation

West New York, New Jersey, United States

Overview

Ruben is the Creative Director and Owner of The Ingenio Marketing LLC, specializing in multicultural advertising. His career includes developing 360-degree marketing strategies for major brands like Heineken, Pfizer, and Coca-Cola. He holds a Master of Fine Arts from the Instituto Superior de Arte in Havana, Cuba.

Based on his fine arts background and professional focus, Ruben appears deeply passionate about creativity and visual communication. He values originality, having expressed personal frustration with the theft of ideas and design, which he views as a deeply personal and contextual process.

Unique fact: He developed and executed award-winning creative for major brands like Heineken USA, Coca-Cola, and HBO.

Personality Overview

Optimistic

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Multicultural Marketing
His career has been focused on multicultural marketing, developing strategies for clients like Baxter, ShopRite, and serving as Executive Director of Brand Marketing for People en Español.
Creative Strategy
As a long-time creative director and agency owner, he focuses on aligning creativity with new trends and technologies to deliver result-oriented and cost-effective products.
Brand Development
He has a history of creating and executing campaigns for world-renowned brands such as Coca-Cola, Pfizer, and Heineken, shaping their connection with diverse audiences.

Media Appearances

Ruben has no verified media appearances

Work History

9-2018 - 5-2020
Executive Director, Brand Marketing - People en Español at Meredith Corporation
1-2015
Creative Director/Owner at The Ingenio Marketing LLC
7-2007 - 12-2014
Executive Creative Director/Partner at Creative Bridge Inc.
1-2000 - 7-2007
Director of Creative Services/Promotions at reynardus+moya advertising
10-1993 - 12-1999
Senior Art Director at Vidal, Reynardus & Moya

Education

1986 - 1990
Master of Fine Arts (M.F.A.) from Instituto Superior de Arte, Havana, Cuba
1982 - 1986
Fine Arts from San Alejandro School of Arts

More Information

Social Presence :

Prographics :

Exp : 26 Location : West New York, New Jersey, United States Job Level : N/A Designation : Executive Director, Brand Marketing - People en Español at Meredith Corporation
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Insights For Selling To Ruben

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruben is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Ruben

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Ruben move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Ruben take some risk or not?

  • They can take some low-probability risks if needed.

You And Ruben

Personality Compatibility


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