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Alycia Pow

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VP, Customer Care & Experience (MY and SG) at Lazada
📍 Malaysia

Alycia is a customer experience leader with over 15 years of expertise in high-impact research and CX strategy. Specializing in NPS and Voice of Customer programs, she leads initiatives for Lazada across Malaysia and Singapore. She holds a BA (Hons) from the University of Malay.

Described as a collaborative leader, Alycia focuses on building and empowering cross-functional teams to foster a shared commitment to the customer. A recommendation highlights that she makes people feel special and is open to understanding them, pointing to strong interpersonal and empathetic skills.

She transitioned from leading market research in the UK to driving customer experience strategy in Southeast Asia.

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Experience
25 Years
Current Role
VP, Customer Care & Experience (MY and SG)
Job Level
Senior
Location
Malaysia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alycia cares about

CX Strategy
Her core responsibility involves driving the end-to-end customer experience strategy and transformation for Lazada in Malaysia and Singapore.
VoC & NPS Programs
She specializes in designing and executing Voice of Customer (VoC) and Net Promoter Score (NPS) programs to enhance customer loyalty.
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Career

Work history

4-2025
VP, Customer Care & Experience (MY and SG)
Lazada
1-2024 - 4-2025
Market Insights and Ops Lead (MY & SG), Customer Care
Lazada
10-2022 - 2-2024
Head of Voice of Customer MY
Lazada
8-2020 - 10-2022
Research Director
Ipsos
10-2019 - 5-2020
Head Of Research
VALUE RETAIL MANAGEMENT LIMITED
In the press

Media appearances

"Pushing Forward with Alycia" – Podcast episode featuring Alycia Pow, VP, Customer Care & Experience (MY and SG) at Lazada. Featured in YouTube
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Alycia Pow - VP, Customer Care & Experience (MY and SG) at Lazada | The Org. Featured in The Org
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Education
1997 - 2000
BA (Hons)
University of Malaya
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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