Ruchi Desai

Galvanizer
DISC Type : Id

Founder at Rising Tide Ventures

Los Angeles, California, United States

Overview

Ruchi Desai is the founder of Rising Tide Ventures, an early-stage fund focused on CPG and CPG-tech. She previously co-founded EIGHT Brewing Co. with NFL Hall of Famer Troy Aikman, leading it to become the fastest independent beer launch in its category in Texas history. She holds degrees from The Wharton School and The London School of Economics.

Outside of her professional life, Ruchi is an avid triathlete and dog mom to her pup, Rhubarb. She has been competing in triathlons for nearly a decade, enjoying the discipline and challenge of swimming, biking, and running. She is also an aspiring writer with an insatiable curiosity for learning how things work.

She co-developed and launched a successful light lager, EIGHT Brewing, alongside NFL Hall of Famer Troy Aikman.

Personality Overview

People-Oriented

Persuader

Trusting

If they come to believe in your value proposition, they will be your champion.  They are not against taking risks and can make tough decisions when required.
 They are more likely to accept new and exciting technologies.

Topics They Care About

Venture Fundraising
Writes and speaks about the founder's journey in fundraising, advising on pitch practice and setting valuations to avoid common traps and attract strategic capital.
CPG Innovation
Focuses on investing in and advising CPG and CPG-tech companies, particularly those in the beverage sector and those with overlooked founders or in untapped markets.
Founder Mentorship
Passionate about helping founders scale their visions, drawing from her own experience as a "zero-to-one" founder building a brand from scratch.

Media Appearances

Ruchi has no verified media appearances

Work History

5-2024
Founder at Rising Tide Ventures
2-2025
Strategic Advisor at Hurray
2-2025
Strategic Advisor at BODY
4-2024
Forbes Business Council Member at Forbes Business Council
6-2019
Founder at EIGHT Brewing Co.

Education

2004 - 2008
BS from The Wharton School
2013 - 2014
Master of Laws (LLM) from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 6 Location : Los Angeles, California, United States Job Level : Leadership Designation : Founder at Rising Tide Ventures
URL has been copied!

Insights For Selling To Ruchi

During A Call Or A Meeting

DO's

  • Take a friendly, informal yet confident approach while pitching
  • Focus on building a relationship, it can play a key role in their decision making
  • Help them weigh the risks by sharing how others made similar decisions

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t be excessively objective, focus on building a story first
  • Don’t hesitate from asking questions, but take a friendly and warm approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruchi is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ruchi

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Ruchi move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ruchi take some risk or not?

  • If necessary, they will be ready to take risks.

You And Ruchi

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.