Rudina De Lange

Questioner
DISC Type : c

Member of The Supervisory Board Aspen Oss at Aspen API

Leusden, Utrecht, Netherlands

Overview

Rudina de Lange is an experienced non-executive director and boardroom advisor, serving on the supervisory boards of several international B2B companies in the process and manufacturing industries. With a background in Industrial Engineering, Management, and Philosophy, her expertise spans M&A, digital transformation, and growth strategies. She previously worked as a strategy advisor for Deloitte and McKinsey & Company.

She is a strong advocate for strengthening Europes "make" industry and is passionate about the intersection of digital, sustainable, and diverse business trends. She actively works to increase the visibility of female talent in technical sectors and co-initiated the Entrepreneurial Alumni Group to provide a platform for female entrepreneurs from her alma mater.

As a child, she wanted to be a judge, a motivation that she feels still applies to her current work in advising and supervising companies.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Dutch Manufacturing
Her personal vision is that a strong "make" industry is crucial for Europe. She frequently posts about and advises companies in this sector.
Corporate Governance
Serves as a non-executive and supervisory board member for multiple companies, including Aspen Oss and Mourik, focusing on long-term strategy and oversight.
Female Entrepreneurship
Co-initiated an alumni group to provide a podium for female founders and actively advocates for more women in technical and leadership roles.

Media Appearances

Rudina has no verified media appearances

Work History

Member of The Supervisory Board Aspen Oss at Aspen API
Member of The Supervisory Board at Mourik
Member of The Board of Advisors at Euro Support
Member of The Advisory/Supervisory Board at Go-Tan BV
Founder & Managing Director at DLC Strategy B.V.

Education

1989 - 1993
MSc (Ir) from University of Twente
1990 - 1995
MA (Drs) from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : N/A Location : Leusden, Utrecht, Netherlands Job Level : Leadership Designation : Member of The Supervisory Board Aspen Oss at Aspen API
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Insights For Selling To Rudina

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rudina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rudina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rudina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rudina take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rudina

Personality Compatibility


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