Russ Senyk

Visionary
DISC Type : Ds

Director of Marketing - Rare Diseases at Kyowa Kirin, Inc.- U.S.

Princeton, New Jersey, United States

Overview

Russ is a marketing leader with over 20 years of experience in the U. S. and global biotech and pharmaceutical sectors. Specializing in rare diseases, he excels in peri-launch execution and developing strategies for unmet clinical needs. He holds a Bachelors from Saint Josephs University and an MBA from the University of Baltimore.

Outside of his professional life, Russ shows a keen interest in leadership dynamics, effective communication strategies, and team recognition. He is also moved by humanitarian causes, having actively encouraged support for Ukraine. Colleagues describe him as driven, conscientious, and detail-oriented, with strong negotiation skills.

He co-authored a medical publication on potential MR imaging signs for postoperative meniscus tears.

Personality Overview

Big Vision Person

Risk Tolerant

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Rare Disease Marketing
Currently the Director of Marketing for Rare Diseases at Kyowa Kirin, focusing on conditions like X-linked hypophosphatemia and relaunching specialized biologics.
New Product Launches
Has a consistent track record of leading successful peri-launch activities, including spearheading the launch of Jynarque® at Otsuka four weeks ahead of schedule.
Cross-Functional Leadership
Recommendations highlight his ability to successfully manage and interface with diverse teams including Marketing, Sales, Medical, Legal, and Regulatory to achieve brand vision.

Media Appearances

Russ has no verified media appearances

Work History

5-2022
Director of Marketing - Rare Diseases at Kyowa Kirin, Inc.- U.S.
11-2022
Marketing Director at Luye Pharma USA
Director of Marketing at Otsuka Pharmaceutical Companies (U.S.)
Director of Marketing at Braeburn Pharmaceuticals
8-2016
Associate Director of Marketing at Promius Pharma

Education

2021 - 2021
Digital Marketing: A Strategic Perspective from Yale University
Bachelor's degree from Saint Joseph's University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Princeton, New Jersey, United States Job Level : Mid-senior Designation : Director of Marketing - Rare Diseases at Kyowa Kirin, Inc.- U.S.
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Insights For Selling To Russ

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russ is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Russ

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Russ move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Russ take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Russ

Personality Compatibility


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