Russell C.

Questioner
DISC Type : c

Chief Executive Officer at Real English Drinks Group

London Area, United Kingdom

Overview

As CEO in the spirits and RTD sector, he leads a third-party bottling and liquid development platform. With a background in Physics from Keele University, his expertise spans strategy, governance, and creating scalable manufacturing models for brand owners.

His personal background includes studying Photographic Sciences at the University of Westminster, suggesting an interest in the arts and technical detail. He also shares personal notes on topics like gourmet food, having once posted about a mushroom dish.

He possesses a unique academic combination, holding degrees in both Physics and Photographic Sciences.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Spirits & RTD Sector
He leads a service and platform business that provides third-party bottling, canning, and liquid development for brand owners in the spirits and Ready-to-Drink markets.
Scalable Manufacturing
His career has focused on creating scalable manufacturing models and managing full P&L for operational and commercial activities in the bottling industry.
Client Relationship Management
Previous roles involved managing crucial client relationships, handling commercials and contracts, and troubleshooting relationship issues to ensure client success.

Media Appearances

Russell has no verified media appearances

Work History

12-2025
Chief Executive Officer at Real English Drinks Group
1-2018 - 12-2025
Business Operations & Commercial Manager at Burlington Bottling
10-2016 - 12-2017
Director Of Operations & Business Development at Houston Bottling & Co-Pack Limited
1-2003 - 1-2016
Managing Director at Benchmark Packaging Ltd

Education

Physics from Keele University
Photographic Sciences from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 22 Location : London Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Real English Drinks Group
URL has been copied!

Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Russell

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Russell take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Russell

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.