Russell Crampin

Pioneer
DISC Type : dis

Managing Director at Axians UK

Surbiton, England, United Kingdom

Overview

Russell Crampin is the Managing Director of Axians UK, driving the companys transformation towards service-led, sustainable growth. He specializes in digital strategy, industrial cybersecurity, and bridging the gap between IT and operational technology. A graduate of the University of Exeter with a degree in Mathematics and Computation, colleagues have described him as a senior and dependable leader.

Outside of his corporate role, Russell is actively involved in community and charitable work through the VINCI UK Foundation. He has personally sponsored and participated in projects supporting UK charities, such as Yateley Industries and Shine, which help people with disabilities gain independence and receive better support through technology and practical assistance.

He once quoted "Pirates of the Caribbean" when commenting on the UK governments AI Playbook, describing it as "more what youd call guidelines than actual rules. "

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Industrial Cybersecurity
He identifies industrial operational technology (OT) cybersecurity as a key area of excellent growth and focus for Axians UK, driven by increased connectivity in the sector.
IT & OT Convergence
He speaks about the cultural and technical challenges of integrating rapidly evolving IT with long-lasting OT systems, and how Axians helps bridge this gap.
Sustainable Growth
He consistently emphasizes a strategy focused on "sustainable growth" for his company, achieved by shifting focus from products to long-term services and customer partnerships.

Media Appearances

Russell has no verified media appearances

Work History

1-2016
Managing Director at Axians UK
7-2014 - 12-2015
UK Sales Director at Logicalis UK
11-2012 - 7-2014
Director, SCC EMEA at Tech Data
4-2011 - 3-2013
Sales Operations Director at Specialist Distribution Group (SDG)
5-2008 - 4-2011
Account Director for CSC at SCC

Education

1991 - 1994
Mathematics and Computation from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 17 Location : Surbiton, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Axians UK
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Russell

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They are generally fast movers and can take quick decisions
  • Can Russell take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Russell

Personality Compatibility


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