Russell D'Souza

Enthusiast
DISC Type : i

Co-Founder at SeatGeek

New York, New York, United States

Overview

Russell DSouza is the Co-Founder of SeatGeek, a leading mobile-focused ticket platform. A graduate of Dartmouth College, he has driven the companys growth from a ticket aggregator into a primary competitor in the live event industry. He previously co-founded the blogger recommendation web app, Scribnia, after working as an analyst at Monitor Group.

Russells entrepreneurial journey began in college, where he and his co-founder started a dorm room furniture rental business. His motivation for starting SeatGeek stemmed from personal frustration with the confusing and non-transparent process of buying sports tickets in Boston. He is focused on improving the fan experience through technology and transparent pricing.

He and his co-founder started SeatGeek after becoming frustrated trying to find reasonably priced tickets for sporting events.

Personality Overview

Story Driven

Optimistic

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Fan Experience
He co-founded SeatGeek to simplify the ticket buying process, focusing on transparent pricing and user-friendly mobile interfaces to advocate for fans.
Ticketing Technology
Emphasizes using data and technology to innovate the industry, as seen with features like Concourse Maps and partnerships with major sports leagues and venues.
Premium Experiences
His recent focus is on helping venues sell the full fan experience and drive demand for premium seating, addressing what he calls a "value problem" in the market.

Media Appearances

Russell has no verified media appearances

Work History

5-2009
Co-Founder at SeatGeek
9-2008 - 5-2009
Co-founder at Scribnia
9-2007 - 7-2008
Analyst at Monitor Group
2006 - 2007
Manager at Evolving Vox

Education

2003 - 2007
B.A. from Dartmouth College
Education details unavailable from Randolph High School

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder at SeatGeek
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Russell

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Russell take some risk or not?

  • They can take some low-probability risks if needed.

You And Russell

Personality Compatibility


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