Russell Evans

Visionary
DISC Type : Ds

Sr. Director, Omnichannel Operations at Academy Sports + Outdoors

Katy, Texas, United States

Overview

Russell Evans is the Sr. Director of Omnichannel Operations at Academy Sports + Outdoors, where he leads teams to optimize customer experience and drive profitability. A graduate of the University of Houstons C. T. Bauer College of Business, colleagues describe him as energetic, influential, and a great communicator dedicated to driving change.

Outside of his professional role, Russell is a family man who prioritizes spending time with his daughter. He is a certified CrossFit Level 1 Trainer, reflecting a strong passion for fitness and discipline. His interests also include the work of International Justice Mission and Ramsey Solutions.

Unique fact: He holds a certification as a CrossFit Level 1 Trainer.

Personality Overview

Risk Tolerant

Fast But Thoughtful

Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Omnichannel Operations
His entire career at Academy Sports + Outdoors has focused on leading and optimizing operations across all customer channels, from e-commerce to fulfillment and fraud prevention.
Empathetic Leadership
He values empowering his team, noting he returned from vacation to 'zero fires'. Recommendations praise his ability to lift morale and inspire his teams to succeed.
Process Optimization
His roles have consistently involved establishing process governance and building new business systems to enhance efficiency, reduce defects, and improve performance.

Media Appearances

Russell has no verified media appearances

Work History

10-2025
Sr. Director, Omnichannel Operations at Academy Sports + Outdoors
8-2024 - 9-2025
Head of Marketplace Operations at Nerdy
6-2022 - 8-2024
Sr. Director, Operations and Product Management at Academy Sports + Outdoors
6-2020 - 6-2022
Director, Omnichannel Operations at Academy Sports + Outdoors
3-2019 - 6-2020
Sr. Manager, Omnichannel Operations at Academy Sports + Outdoors

Education

Bachelor of Business Administration (BBA) from University of Houston, C.T. Bauer College of Business

More Information

Social Presence :

Prographics :

Exp : 6 Location : Katy, Texas, United States Job Level : Senior Designation : Sr. Director, Omnichannel Operations at Academy Sports + Outdoors
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Russell

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Russell take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Russell

Personality Compatibility


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