David Copeland

Trailblazer
DISC Type : ID

Vice President Sales Engineering at inriver

Needham, Massachusetts, United States

Overview

David Copeland is a technical sales executive with over 25 years of experience leading global teams that support enterprise software sales. He specializes in building and scaling professional sales engineering teams from the ground up. Colleagues and reports describe him as a passionate, effective, and knowledgeable leader. He holds a BS from Union College.

He is frequently the first sales engineering hire, tasked with creating scalable teams to drive sales growth for companies in aggressive growth modes.

Personality Overview

Charismatic

Achievement-Oriented

Values Relationships

If they come to believe in your value proposition, they will be your champion.  They are not against taking risks and can make tough decisions when required.
 They are charming and can persuade others to support their decisions.

Topics They Care About

PIM & E-commerce
His entire recent career at inriver and Salsify has been focused on solving challenges for brands on the digital shelf using Product Information Management (PIM) technology.
Building SE Teams
His professional history highlights his experience as the foundational sales engineering hire responsible for building and scaling technical sales teams.
AI in E-commerce
He actively presents on new AI-driven features in PIM technology, demonstrating a focus on innovation and its practical application for business growth.

Media Appearances

David has no verified media appearances

Work History

4-2024
Vice President Sales Engineering at inriver
10-2023 - 5-2024
Director Sales Engineering (Global) at inriver
3-2023 - 9-2023
Director Sales Engineering (North America) at inriver
11-2015 - 4-2020
Director Sales Engineering at Salsify
Senior Sales Engineer at QuickPivot

Education

BS from Union College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Needham, Massachusetts, United States Job Level : Senior Designation : Vice President Sales Engineering at inriver
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can David take some risk or not?

  • If necessary, they will be ready to take risks.

You And David

Personality Compatibility


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