Russell F.

Evaluator
DISC Type : csd

Director of Engineering at Bark.com

Petersfield, England, United Kingdom

Overview

Russell F. is an Engineering Director with over 20 years of experience leading engineering squads in the e-commerce and online marketplace sectors. He specializes in delivering innovative, scalable solutions and has held leadership roles including Chief Technology Officer, showcasing a deep technical and strategic background.

He shows a strong interest in fostering innovation within the startup ecosystem, particularly in the FoodTech sector. Russell actively shares information about seed programs and networking sessions for entrepreneurs, indicating a passion for helping new technology ventures grow and find industry support.

Unique fact: Russell has completed specialized training in "Coaching Agile Teams" from the Agile Coaching Institute, highlighting his focus on effective leadership.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Ecommerce & Marketplaces
His entire 20+ year career, including roles at Bark. com and Getir, has been focused on building and leading engineering teams in this specific industry.
FoodTech Innovation
He has worked at GetirFood and actively promotes seed programs for FoodTech entrepreneurs, showing a clear passion for innovation in the food and technology space.
Agile Team Leadership
With experience leading multiple engineering 'tribes' and a course in Coaching Agile Teams, he is focused on effective and modern team management methodologies.

Media Appearances

Russell has no verified media appearances

Work History

8-2024
Director of Engineering at Bark.com
4-2024 - 7-2024
Engineering Consultant at Freelance
4-2022 - 3-2024
Engineering Director | GetirFood, GetirJobs, Partnerships at Getir
7-2021 - 4-2022
GetirFood at Getir
9-2019 - 6-2021
Chief Technology Officer at Presto Hot Meals ltd

Education

Russell has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : Petersfield, England, United Kingdom Job Level : Mid-senior Designation : Director of Engineering at Bark.com
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Russell

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Russell take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Russell

Personality Compatibility


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