Russell Freda

Examiner
DISC Type : cs

Senior Water & Wastewater Program Manager at Microsoft

Dallas, Texas, United States

Overview

Russell is a licensed civil engineer and Senior Program Manager at Microsoft, where he leads water and wastewater infrastructure development for U. S. datacenters. A graduate of the University of Tennessee, Knoxville, he focuses on creating scalable utility solutions to support rapid business growth and hyperscale expansion.

Outside of his core responsibilities, Russell is actively involved in community engagement related to his projects, traveling to meet with local stakeholders. He is a proponent of environmental conservation and has represented Microsoft in supporting these initiatives.

He recently served as a panelist at the Metro-Phoenix Industrial Brine Management Workshop hosted by Arizona State University.

Personality Overview

Status Quo Seeker

Overcautious

Process Oriented

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Wastewater Strategy
Leads wastewater infrastructure for Microsoft's datacenters and recently served as a panelist on industrial brine management, highlighting his expertise in this specific area.
Datacenter Development
His role is centered on enabling end-to-end water and wastewater infrastructure to support the growing demand for Microsoft's datacenter campuses and cloud services.
Community Partnership
He has recently emphasized that conversations with community members and stakeholders are vital to ensuring datacenter projects reflect local needs and values.

Media Appearances

Russell has no verified media appearances

Work History

5-2023
Senior Water & Wastewater Program Manager at Microsoft
1-2018 - 5-2023
Principal Engineer at Brown and Caldwell
12-2014 - 6-2019
Engineer III at Brown and Caldwell
8-2014 - 12-2014
Engineer II at Brown and Caldwell
6-2012 - 8-2014
Engineer I at Brown and Caldwell

Education

2010 - 2011
M.S. from University of Tennessee, Knoxville
2006 - 2010
B.S. from University of Tennessee, Knoxville

More Information

Social Presence :

Prographics :

Exp : 17 Location : Dallas, Texas, United States Job Level : Middle Designation : Senior Water & Wastewater Program Manager at Microsoft
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Russell

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Russell take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Russell

Personality Compatibility


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