Russell Hobby

Inspirer
DISC Type : id

Chief Executive Officer at TKAT

United Kingdom

Overview

Russell Hobby is the CEO of The Kemnal Academies Trust (TKAT), a prominent figure in the UK education sector. A University of Oxford graduate, he holds multiple advisory roles, including at Ofsted and the Education Policy Institute. He was previously the General Secretary of the National Association of Head Teachers (NAHT).

He was awarded a CBE for his services to education and holds an Honorary Doctorate of Education. His recent posts indicate a focus on challenging established educational norms, such as Ofsteds inspection frameworks, and advocating for social policies that support children and families.

In 2024, he was nominated to the House of Lords as a life peer for his contributions to education.

Personality Overview

Charming & Persuasive

Confident & Optimistic

Fast Adopter

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Education Reform
He actively critiques current systems, like Ofsted, and advocates for policy changes that he believes will better support schools and students.
Social Justice
He publicly supports policies like ending the two-child benefit cap, linking social welfare directly to improving educational outcomes for children.
Educational Leadership
As CEO of a large academy trust and former head of the NAHT, he is deeply involved in the development and support of school leaders.

Media Appearances

Russell has no verified media appearances

Work History

9-2025
Chief Executive Officer at TKAT
5-2023
Non Executive Director at Queen Victoria Hospital NHS Foundation Trust
9-2024
Member of External Reference Group, Curriculum and Assessment at Ofsted
1-2022
Member of the Education Committee at The Royal Society
10-2017
Member of the Advisory Board at Education Policy Institute

Education

1990 - 1993
BA Hons First Class from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at TKAT
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Russell

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Russell take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Russell

Personality Compatibility


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