Russell Horton

Commander
DISC Type : D

Founder at GroValue Consultants Limited

Greater Reading Area, United Kingdom

Overview

Russell Horton is a commercially focused Director with over 30 years of experience, primarily in Telecoms and IT, specializing in leading PE-backed technology businesses. He excels at scaling companies for growth and negotiating successful exits. Colleagues describe him as a dynamic, visionary, and forward-thinking leader.

Reflecting on his long career, he recalls his first office job in 1990, where his desk had no computer, just paper, a solar-powered calculator, and a bottle of Tippex, highlighting his journey through the evolution of technology.

For years, he kept a quote about business valuation from a Megabuyte article at the top of his daily work journal.

Personality Overview

Risk-Taker

Impact-Driven

Strong-Willed

They put a lot of effort into ensuring personal success.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

PE-Backed Growth
He has extensive experience leading private equity-backed companies, including the MBO of FluidOne with Livingbridge, and scaling them toward successful exits.
Secure AI Adoption
He actively champions and experiments with AI in his daily work, using it to create specialist skills and securely improve business processes.
Tech Business Valuation
Believes that strategy execution, not just the strategy itself, is the primary driver of valuation in technology businesses, a core principle in his leadership.

Media Appearances

Russell has no verified media appearances

Work History

12-2025
Founder at GroValue Consultants Limited
2-2019
Investor at FluidOne
4-2018 - 12-2025
CEO at FluidOne
11-2020
Investor at CSA Cyber
11-2020 - 12-2025
Chairman at CSA Cyber

Education

9-1987 - 7-1990
BA Honours from Kingston University
1982 - 1987
Education details unavailable from Bedford Modern School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Reading Area, United Kingdom Job Level : Leadership Designation : Founder at GroValue Consultants Limited
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Russell

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • If convinced, they can reach decisions quite fast.
  • Can Russell take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Russell

Personality Compatibility


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