Russell Masters

Enigma
DISC Type : cid

Head of Digital Transformation - Transport Infrastructure at Amey

Burton Upon Trent, England, United Kingdom

Overview

Russell is the Head of Digital Transformation for Transport Infrastructure at Amey. He is a client-focused professional skilled in creating new services, optimizing delivery, and solving complex problems to deliver valuable digital products. He holds a BEng (Hons) from the University of Hertfordshire and advises the board at QOCO Systems Ltd.

Based on his professional focus, Russell is dedicated to leveraging technology to reshape the transportation sector. He has a keen interest in how major industrial and technology companies like IBM and GE Power innovate. He has also expressed appreciation for corporate social value initiatives, such as ethically sourced employee gifts.

Unique fact: Russell was the winner of the prestigious Rolls-Royce Chairmans Award for best UK graduate trainee.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Challenger

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Digital Transformation
As Amey's Head of Digital Transformation, he is responsible for delivering valuable digital products and services for transport infrastructure.
Servitisation in Transport
His professional headline and focus on creating new services indicate a strong interest in the shift from products to services within transportation.
Service Innovation
His profile highlights his ability to build solutions aligned with customer needs and bring them to market quickly to maximize business value.

Media Appearances

Russell has no verified media appearances

Work History

1-2023
Head of Digital Transformation - Transport Infrastructure at Amey
5-2022 - 2-2024
Strategic Consulting Director at Amey
11-2022
Member of The Board of Advisors at QOCO Systems Ltd
4-2021 - 4-2022
Director IT and Analytics at DHU Health Care CIC
3-2021 - 3-2021
Executive leader specialising in servitisation and digital transformation at Other

Education

1998 - 2002
BEng (Hons) from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : N/A Location : Burton Upon Trent, England, United Kingdom Job Level : N/A Designation : Head of Digital Transformation - Transport Infrastructure at Amey
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Russell

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Russell take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Russell

Personality Compatibility


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