Russell Napthine

Energizer
DISC Type : I

Global Sales Director at SEKURA-Global

Colchester, England, United Kingdom

Overview

Russell Napthine is the CEO, Founder, and Chairman of SEKURA Global, a leading retail loss prevention technology provider. Leveraging 25 years of industry experience and a background in Royal Navy logistics, he has successfully expanded SEKURA into global markets and recently co-acquired tamper-evident solutions company, Versapak International.

Outside of his primary business, Russell is actively involved in his community as a trustee for the Tendring Gospel Hall Trust, a religious charity. This role highlights a commitment to his faith and philanthropic activities alongside his corporate leadership. He often works in business ventures with his brother, Chris.

Interesting fact: In November 2024, Russell was part of a family investment group that acquired The Versapak Group, one of his long-held company interests.

Personality Overview

Full Of Energy

Relationship Oriented

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Retail Loss Prevention
As the founder of SEKURA Global, he is an expert in creating technology to combat retail theft and has positioned his company as a world leader in this sector.
Strategic Acquisitions
Demonstrated a focus on growth by being part of the family investment group that acquired Versapak International in late 2024, expanding his portfolio into tamper-evident products.
Supply Chain Security
His background in Royal Navy logistics and acquisition of Versapak indicates a deep understanding of securing the entire supply chain, not just the retail endpoint.

Media Appearances

Russell has no verified media appearances

Work History

1-2012
Global Sales Director at SEKURA-Global
1-2012
CEO & Founder at SEKURA-Global
1991 - 2015
Director at Clipper Retail Ltd

Education

Russell has no verified education history

More Information

Social Presence :

Prographics :

Exp : 35 Location : Colchester, England, United Kingdom Job Level : Mid-senior Designation : Global Sales Director at SEKURA-Global
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Russell

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Russell take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Russell

Personality Compatibility


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