Russell Richardson

Enthusiast
DISC Type : i

Co-Founder at CarCommish

Greater Pittsburgh Region, United States

Overview

Russell Richardson is the CEO of RFW Training, where he specializes in social media strategy for the automotive sector. He has co-founded multiple auto-tech companies, including CarCommish and MotoAcquire, to improve dealership operations like payroll and website conversions. He attended Penn Trafford High School.

Outside of his direct business ventures, Russell is passionate about helping automotive professionals succeed, often highlighting their achievements on social media. He keeps up with industry and business news through publications like Edmunds and The Wall Street Journal.

His social media training has helped a car salesperson sell an additional 40 cars in just six weeks.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Automotive Social Media
As a leading trainer in the space, he teaches automotive professionals how to leverage social media to build a brand and generate sales.
Dealership Technology
He is actively building new tech for the auto industry through his ventures, MotoAcquire and CarCommish, which tackle website conversion and payroll efficiency.
Sales Enablement
His work focuses on providing salespeople with modern strategies and tools to significantly boost their sales performance and efficiency.

Media Appearances

Russell has no verified media appearances

Work History

8-2025
Co-Founder at CarCommish
5-2025
Chief Marketing Officer - Co Founder at MotoAcquire
4-2025
Owner at RFW Training
10-2024
Creator at Freddy Media
5-2015 - 4-2025
Sales Associate at Biondi Lincoln

Education

2013 - 2017
High School Certificate of Competence Program from Penn Trafford High School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Pittsburgh Region, United States Job Level : Leadership Designation : Co-Founder at CarCommish
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Russell

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Russell take some risk or not?

  • They can take some low-probability risks if needed.

You And Russell

Personality Compatibility


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