Russell Smith

Questioner
DISC Type : c

Director Global IT Infrastructure at Cohu, Inc.

San Diego County, California, United States

Overview

Russell Smith is the Director of Global IT Infrastructure at Cohu, Inc. , managing network infrastructure across the US, Europe, and Asia. A US Navy veteran with a Bachelors degree from Western Governors University, he has extensive experience in Microsoft and Cisco networking solutions and holds certifications in vulnerability management.

Outside of his technical role, Russell shows an interest in the broader implications of technology on life and work. He follows topics related to major industry trends, like Moores Law, and the importance of maintaining a healthy work-life balance in a constantly connected world.

Unique fact: Russell served in the US Navy as an Aviation Storekeeper, providing logistical support for carrier squadrons.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Global IT Infrastructure
Manages the global network infrastructure for Cohu, Inc. , a corporation with diverse business units across the US, Europe, and Asia.
Network Security
Holds a certification in Qualys Vulnerability Management, indicating a professional focus on securing network systems.
Microsoft & Cisco Solutions
Previously owned a consultancy and worked as a Sr. Systems Engineer specializing in Microsoft and Cisco networking solutions.

Media Appearances

Russell has no verified media appearances

Work History

7-2000
Director Global IT Infrastructure at Cohu, Inc.
Owner/Consultant at RES Network Systems
7-2000 - 7-2000
IT Global Network Manager at Cohu, Inc
Sr. Systems Engineer at Pointivity
8-1990 - 4-1994
Aviation Storekeeper PO2 at US Navy

Education

2014 - 2017
Bachelor's Degree from Western Governors University
2007 - 2013
N/A from San Diego Mesa College

More Information

Social Presence :

Prographics :

Exp : 29 Location : San Diego County, California, United States Job Level : Mid-senior Designation : Director Global IT Infrastructure at Cohu, Inc.
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Russell

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Russell take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Russell

Personality Compatibility


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