Rusty Fraser

Pioneer
DISC Type : Dsi

V.P. Information Technology at Navacord

Toronto, Ontario, Canada

Overview

Rusty Fraser is a technology executive with over 30 years of experience, currently serving as V. P. of Information Technology at Navacord. He specializes in translating business goals into technology solutions, with deep expertise in M&A integration, cybersecurity, and cloud infrastructure across insurance, banking, travel, and fintech sectors. Colleagues describe him as knowledgeable, proactive, and a visionary leader.

Rusty has a professional interest in Toronto Metropolitan University (formerly Ryerson University), suggesting a possible connection to the institution or an interest in higher education. His career has been centered in Canada, managing IT operations and strategy for national and international companies.

Unique fact: He managed the IT operations for high-availability bank trading floors with direct, real-time connections to Chicago and New York.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

M&A Tech Integration
A core part of his role at Navacord, focusing on integrating the IT systems of acquired companies. He has spoken publicly on this topic.
Cybersecurity Strategy
He is responsible for the national cybersecurity strategy at a fast-growing commercial insurance brokerage, a key focus in his recent roles.
IT Vendor Management
His executive responsibilities include managing relationships and strategy with Managed Service Providers (MSPs) to ensure cost-efficient digital solutions.

Media Appearances

Rusty has no verified media appearances

Work History

V.P. Information Technology at Navacord
Senior Director, Information Technology at NexJ Systems
V.P. Information Technology at TUI Travel PLC
Director, Information Technology at TUI Travel PLC
V.P. Information Technology at ABN AMRO Bank N.V.

Education

Rusty has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Toronto, Ontario, Canada Job Level : Senior Designation : V.P. Information Technology at Navacord
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Insights For Selling To Rusty

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rusty is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Rusty

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Rusty move?

  • They are generally fast movers and can take quick decisions
  • Can Rusty take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Rusty

Personality Compatibility


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