Rusty Lawrence in

Rusty Lawrence

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Advisory Board Chairman at Extratime
📍 New Baltimore, Michigan, United States

Rusty is a seasoned executive with over 30 years of experience in the sports and entertainment media industry, specializing in driving growth and monetization. A former CEO and COO, he has a proven track record of unlocking organizational potential and is described by colleagues as a "tremendous leader" who "gets things done. "

Outside of his professional life, Rusty is a supportive family man. He has used his professional network to rally support for his daughters academic work, indicating a close relationship and pride in his familys achievements.

He played a pivotal role in transforming TGI Sport into a global leader after joining the companys journey back in 2005.

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Experience
42 Years
Current Role
Advisory Board Chairman
Location
New Baltimore, Michigan, United States
Personality Overview

How Rusty shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rusty cares about

Sports AdTech
As Advisory Board Chairman at Extratime and with experience at Supponor, he is focused on real-time, contextual advertising and augmented reality ads in live sports.
Content Monetization
His role at MediaKind involves empowering content owners and sports organizations to monetize their digital footprint and diversify revenue streams.
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Career

Work history

8-2025
Advisory Board Chairman
Extratime
9-2023 - 8-2025
Business Development
MediaKind
7-2023 - 10-2024
Business Development
Supponor
10-2022
Advisory Board Member
Siteline Productions Inc.
10-2022 - 9-2025
Advisory Board Member
iNCUBRAN
In the press

Media appearances

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Education

Rusty has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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