Ruta Pearson

Critic
DISC Type : C

Vice President Sales and Marketing at Pearson Foods Corporation

Grand Rapids, Michigan, United States

Overview

Ruta has no verified overview

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Ruta has no verified topics they care about

Media Appearances

Ruta has no verified media appearances

Work History

11-2011
Vice President Sales and Marketing at Pearson Foods Corporation
1-2007
Principal at Pearson Creative
1-2003 - 11-2011
Marketing Vice President at Americo Financial Life and Annuity
1-2002 - 1-2003
Insurance Consultant at Nxtstar Ventures
1-1999 - 1-2003
Chief Marketing Officer at IAC Securities inc

Education

1980 - 1984
Bachelor's degree from University of Michigan
1976 - 1980
Education details unavailable from East Grand Rapids High School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Grand Rapids, Michigan, United States Job Level : Senior Designation : Vice President Sales and Marketing at Pearson Foods Corporation
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Insights For Selling To Ruta

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruta is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ruta

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ruta move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ruta take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ruta

Personality Compatibility


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