Ruth Dale

Critic
DISC Type : C

Associate Director, Libraries Content and Discovery at University of Nottingham

Loughborough, England, United Kingdom

Overview

Ruth has no verified overview

Personality Overview

Critic

Objective Thinker

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Ruth has no verified topics they care about

Media Appearances

Ruth has no verified media appearances

Work History

1-2023
Associate Director, Libraries Content and Discovery at University of Nottingham
6-2017 - 1-2023
Senior Librarian, Collections Strategy at University of Nottingham
10-2005 - 6-2017
Senior Librarian, Acquisitions at University of Nottingham
4-1995 - 10-2005
Acquisition Librarian at De Montfort University
11-1990 - 4-1995
Librarian at WS Atkins Manchester

Education

1987 - 1988
MSc from Loughborough University
1982 - 1986
BA Hons from University of Bradford

More Information

Social Presence :

Prographics :

Exp : 37 Location : Loughborough, England, United Kingdom Job Level : Mid-senior Designation : Associate Director, Libraries Content and Discovery at University of Nottingham
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Insights For Selling To Ruth

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruth is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ruth

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ruth move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ruth take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ruth

Personality Compatibility


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