Ruth Read

Examiner
DISC Type : cs

Sales and Events Co-ordinator at Tokyo Industries (UK)

London, England, United Kingdom

Overview

Ruth Read is a dynamic Sales and Events Co-ordinator at Impossible, specializing in curating impactful events for unique Manchester venues. A graduate of The Manchester Metropolitan University with a certification in Digital Marketing Foundations, she has a proven track record of advancing through sales and management roles within the hospitality industry.

Outside of her direct responsibilities, Ruth is highly engaged in Manchesters vibrant social scene. She shows great enthusiasm for team-oriented celebrations and community events, such as supporting Manchester Pride weekend at her previous workplace. Her posts reflect a genuine passion for the hospitality community and creating memorable experiences.

She impressively progressed from a bartender all the way to a Sales and Business Development Manager within a single company.

Personality Overview

Status Quo Seeker

Tough To Convince

Overcautious

They are always well-planned and adopt a systematic approach.  They tend to be clear about their needs and limitations and are unlikely to promise too much. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Event Curation
Specializes in planning and executing seamless events, from networking functions to parties, in unique venues that leave a lasting impact.
Venue Promotion
Actively promotes her venue's distinct areas, such as the 'Gin Nest' and 'Theatre', and uses special offers to drive dining reservations and foot traffic.
Hospitality Sales
Her career is centered around sales and business development for social venues in Manchester, showing a clear focus on driving revenue in this sector.

Media Appearances

Ruth has no verified media appearances

Work History

11-2025
Sales and Events Co-ordinator at Tokyo Industries (UK)
8-2025 - 10-2025
Sales and Business Development Manager at Brickhouse Social
9-2024 - 8-2025
Sales Executive at Brickhouse Social
6-2024 - 8-2025
Bar Supervisor at Brickhouse Social
9-2023 - 5-2024
Student Partner at The Manchester Metropolitan University

Education

Bachelor of Arts - BA from The Manchester Metropolitan University
2019 - 2021
Business from Franklin Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Junior Designation : Sales and Events Co-ordinator at Tokyo Industries (UK)
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Insights For Selling To Ruth

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruth is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Ruth

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Ruth move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Ruth take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Ruth

Personality Compatibility


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