Ruvin Rafailov

Critic
DISC Type : C

Chief of Strategy & PMO Plata International at Plata Card

London, England, United Kingdom

Overview

C-level executive specializing in scaling FinTech products using data-driven frameworks. A former BCG Project Leader and University of Oxford graduate, he now leads international expansion and strategy for Plata International.

As an angel investor, he is passionate about backing early-stage founders and helping them turn strategy into results. He is also a certified Mental Health First Aider, showing an interest in well-being and disruptive strategy.

He graduated with both First Class Honours and a Diploma with Distinction for exceptional academic performance.

Personality Overview

Negotiator

Information Seeker

Precise

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

FinTech Product Scaling
Experience building and scaling new product infrastructure from zero to over 20, 000 active clients in just six months at a previous venture.
International Expansion
Currently leads strategy for Plata's international expansion, including recent efforts to launch in new markets like Colombia.
Angel Investing
Actively backs early-stage founders, investing in new ventures and helping them translate strategy into tangible results.

Media Appearances

Ruvin has no verified media appearances

Work History

9-2025
Chief of Strategy & PMO Plata International at Plata Card
5-2024 - 9-2025
Co-Founder & Chief of Strategy and PMO at NOVACARD
9-2022 - 4-2024
Project Leader at Boston Consulting Group (BCG)
3-2021 - 8-2022
Consultant at Boston Consulting Group (BCG)
12-2019 - 2-2021
Senior Associate at Boston Consulting Group (BCG)

Education

2015 - 2016
Master of Science (MSc) from University of Oxford
2012 - 2015
Bachelor's degree from University of London

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : N/A Designation : Chief of Strategy & PMO Plata International at Plata Card
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Insights For Selling To Ruvin

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruvin is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ruvin

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ruvin move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ruvin take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ruvin

Personality Compatibility


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