Ryan Applegate

Collaborator
DISC Type : si

Sr. Manager, UX Creative Director at Amazon

Tacoma, Washington, United States

Overview

Ryan is the Head of UX at eero (Amazon) and a UX Creative Director, specializing in UI/UX, illustration, and brand identity. He brings extensive experience in design leadership, design systems, and design strategy to his role.

He is passionate about innovation in mobile app experiences and has a keen interest in brand and product design. Ryan also actively recruits for design talent within his team.

People often call him thoughtful, talented, professional, and reliable, highlighting his creative and client-focused approach.

Personality Overview

Fair-minded

Appreciative

Consensus Builder

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

UX Creative Direction
As Head of UX, he leads creative direction, driving innovative user experiences and design systems, as evidenced by his work at eero.
AI-Driven Workflows
In 2025, his team embraced new AI-driven workflows and tools to enhance productivity and deliver customer wins at eero UX.
Design Talent Acquisition
He is actively involved in hiring senior visual and motion UX designers and animators for the eero UX team.

Media Appearances

Ryan has no verified media appearances

Work History

8-2022
Sr. Manager, UX Creative Director at Amazon
12-2020 - 8-2022
Visual & Motion Design Manager at Amazon
2-2019 - 12-2020
Senior Visual UX Designer at Amazon
7-2017 - 2-2019
Senior Brand Designer at Amazon
4-2017 - 7-2017
UI Designer at Alaska Airlines

Education

2006 - 2010
BA in Environmental Studies from University of Washington

More Information

Social Presence :

Prographics :

Exp : 15 Location : Tacoma, Washington, United States Job Level : Senior Designation : Sr. Manager, UX Creative Director at Amazon
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Show them how they look good by making this decision
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Ryan

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Ryan take some risk or not?

  • They are unlikely to take many risks.

You And Ryan

Personality Compatibility


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