Ryan Beszant

Energizer
DISC Type : I

UK Director at Westfalia Fruit

Kings Hill, England, United Kingdom

Overview

Ryan Beszant is a dynamic business leader with over 20 years of experience in the fresh prepared food and produce industry. He has held executive board positions in commercial, marketing, and procurement, and currently serves as UK Director at Westfalia Fruit.

He enjoys an active family life with his wife and three children, often getting out and about. Ryan also enjoys extensive business travel and is geographically mobile.

Ryan earned his degree in Mechanical Engineering from Imperial College London.

Personality Overview

Informal

Big Picture Person

Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Business Transformation
He led business transformation to a globally integrated, customer-led organization and implemented a new Target Operating Model at Westfalia Fruit.
Commercial Strategy
With roles as Commercial Director at multiple companies, he has extensive experience in developing and executing commercial and procurement strategies.
ERP Implementation
Ryan has direct experience with Microsoft Dynamics ERP implementation, indicating an interest in efficient operational systems.

Media Appearances

Ryan has no verified media appearances

Work History

6-2024
UK Director at Westfalia Fruit
7-2023 - 6-2024
Commercial Director at Harvest London
10-2018 - 3-2023
Commercial Director at Barfoots of Botley Ltd
1-2014 - 10-2018
Commercial Director at Samworth Brothers
1-2013 - 12-2014
Commercial Controller at Bakkavor

Education

1998 - 2002
Mechanical Engineering from Imperial College London

More Information

Social Presence :

Prographics :

Exp : 21 Location : Kings Hill, England, United Kingdom Job Level : Mid-senior Designation : UK Director at Westfalia Fruit
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Ryan

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Ryan take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Ryan

Personality Compatibility


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