Ryan Boomsma

Questioner
DISC Type : c

President at Momentum

Roanoke, Texas, United States

Overview

An accomplished finance executive and President of Momentum, Ryan has extensive experience in the software, e-commerce, and advertising technology sectors. His expertise covers financial planning, M&A, and restructuring. He earned his MBA from The University of Kansas and is recognized as an excellent business partner to general managers.

Outside of his executive career, Ryan follows major business publications like The Wall Street Journal and Harvard Business Review. His academic path is unique, having started with a Bachelors Degree in Landscape Architecture from California State Polytechnic University before moving into finance.

Unique fact: His career in high-level corporate finance began after he earned an undergraduate degree in Landscape Architecture.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Mergers & Acquisitions
His background includes M&A, and he has shared news about strategic acquisitions to expand global capabilities, such as PMG's acquisition of RocketMill.
Corporate Development
Actively hiring for a Head of Corporate Development, indicating a focus on driving growth and shaping the company's future through strategic partnerships.
Ad Tech Innovation
Highlights his company's role at the forefront of innovation in the ad tech sector, aiming to revolutionize the industry with cutting-edge technology.

Media Appearances

Ryan has no verified media appearances

Work History

1-2024
President at Momentum
9-2018 - 1-2024
CFO at Momentum
9-2018
CFO at PMG Advertising Agency
2-2016 - 9-2018
VP Finance and Treasurer at ACTIVE Network
5-2015 - 2-2016
VP Financial Planning & Analysis at ACTIVE Network

Education

2006 - 2007
Master of Business Administration (M.B.A.) from The University of Kansas
1995 - 2001
Bachelor's Degree from California State Polytechnic University-Pomona

More Information

Social Presence :

Prographics :

Exp : 16 Location : Roanoke, Texas, United States Job Level : Leadership Designation : President at Momentum
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ryan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ryan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ryan

Personality Compatibility


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