Ryan Braithwaite, MS

Inspirer
DISC Type : id

Director, Digital Content Strategy at Impact Journals

New York City Metropolitan Area, United States

Overview

Ryan is a Director of Digital Content Strategy, adept at creating award-winning interactive experiences for scientific and sports media audiences. A graduate of Springfield College with a Master of Science, he has earned four New York Emmy Awards. Colleagues describe him as an innovative, trustworthy, and supportive leader.


He won a New York Emmy Award for Outstanding Interactivity for a digital project celebrating the 70th birthday of NBA Hall of Famer Walt "Clyde" Frazier.

Personality Overview

Confident & Optimistic

Generous

Charming & Persuasive

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Digital Content Strategy
His entire career, from major sports media to scholarly publishing, has focused on developing and implementing engaging digital content strategies.
Audience Engagement
He is passionate about creating interactive experiences that intrigue, capture, engage, and retain audiences across numerous digital and social platforms.
AI in Content
He explicitly notes his interest in leveraging new tools like Artificial Intelligence to shape how brands connect with their audiences.

Media Appearances

Impact Journals to be Featured at SSP 47th Annual Meeting. Featured in EurekAlert!

See Now

Work History

Director, Digital Content Strategy at Impact Journals
Director, Digital Programming Strategy at MSG Networks, Inc.
Manager, Interactive Media for MSG Networks at The Madison Square Garden Company
Producer, Interactive Media for MSG Networks at The Madison Square Garden Company
Website Producer / Coordinator at Madison Square Garden Sports Corp. - New York Rangers Hockey Club

Education

1997 - 1998
Master of Science - MS from Springfield College
1995 - 1997
Bachelor from Long Island University, Southampton Campus

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Digital Content Strategy at Impact Journals
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Ryan

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Ryan take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Ryan

Personality Compatibility


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