Ryan Christofferson is a Brand Director at Tyson Foods, where he leads the Jimmy Dean brand. He has extensive experience in the CPG industry, having previously served as Senior Brand Manager for Skippy at Hormel Foods. His career is focused on managing and growing iconic American food brands. He holds an MBA from the University of Minnesota.
Ryan Christofferson
Brand Director at Tyson Foods
Springdale, Arkansas, United States
Overview
Topics They Care About
CPG Brand Leadership
Directs major brands like Jimmy Dean at Tyson Foods and previously managed the Skippy brand at Hormel, focusing on growth and consumer engagement.
Food Product Innovation
In previous roles, he has focused on finding new applications and formats for beloved consumer products like peanut butter to drive market growth.
Creative Marketing
Has been a spokesperson for creative promotional campaigns, including appointing a "Chief Hosting Officer" for Jimmy Dean to engage consumers during the holidays.
Media Appearances
Ryan has no verified media appearances
Work History
7-2023
Brand Director at Tyson Foods
6-2019 - 7-2023
Senior Brand Manager at Hormel Foods
2-2019 - 5-2019
Senior Marketing Manager - Frito-Lay at PepsiCo
10-2013 - 2-2019
Marketing Manager - Frito-Lay at PepsiCo
1-2012 - 10-2013
Shopper Marketing Manager - Walmart at Kimberly-Clark
7-2008 - 12-2011
Associate Brand Manager at Kimberly-Clark
9-2005 - 6-2008
Fixed Income Assistant at Sit Investment Associates, Inc.
Education
2006 - 2008
Master of Business Administration (MBA) from University of Minnesota
1997 - 2004
Bachelor of Arts - BA from Brigham Young University
More Information
Social Presence :
Prographics :
Exp : 19
Location : Springdale, Arkansas, United States
Job Level : Mid-senior
Designation : Brand Director at Tyson Foods
