Ryan Free

Questioner
DISC Type : c

Vice President, Demand Generation at Backblaze

Broomfield, Colorado, United States

Overview

Ryan has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Ryan has no verified topics they care about

Media Appearances

Ryan has no verified media appearances

Work History

1-2025 - 11-2025
Vice President, Demand Generation at Backblaze
12-2020 - 7-2024
Vice President of Demand Generation at Interos Inc
2-2020 - 12-2020
Independent Consultant at Self-employed
7-2013 - 1-2020
Senior Director, Global Demand Generation at Webroot
6-2010 - 7-2013
Marketing Director, APJ at Webroot

Education

11-2000 - 10-2002
MBA from Regis University
5-1991 - 3-1996
BS from University of Northern Colorado

More Information

Social Presence :

Prographics :

Exp : 26 Location : Broomfield, Colorado, United States Job Level : N/A Designation : Vice President, Demand Generation at Backblaze
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ryan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ryan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ryan

Personality Compatibility


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