Roanne Neuwirth

Pioneer
DISC Type : DIS

Chief Marketing Officer at BTS

Greater Boston, United States

Overview

Roanne Neuwirth is the Chief Marketing Officer at BTS, a global B2B marketing leader and board advisor specializing in C-suite engagement and brand strategy. An MIT graduate, she is described by colleagues as an exceptional and strategic leader. She believes brand is a board-level responsibility, not just a marketing function.

She built the marketing function that led to her prior firms acquisition, achieving their maximum earn-out 12 months ahead of schedule.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Board-Level Branding
Advocates that brand is a strategic asset and a board responsibility, not just a marketing function, to drive enterprise growth and competitive advantage.
C-Suite Engagement
Focuses on using thought leadership and executive visibility to address C-suite challenges, moving beyond traditional pitches to become a strategic partner.
Client-Inspired Growth
Believes the most effective marketing strategies are rooted in a deep understanding of client challenges, using their voice to build resonant messaging and solutions.

Media Appearances

Roanne has no verified media appearances

Work History

7-2024 - 1-2026
Chief Marketing Officer at BTS
2-2022 - 7-2024
Global Head Of Marketing at BTS
1-2021 - 2-2022
Head of Marketing, Bates, a BTS Company at Bates, a BTS Company
11-2016 - 1-2021
Vice President of Marketing, Bates Communications at Bates, a BTS Company
1-2011 - 6-2012
Board Member at AMA - Boston American Marketing Association

Education

Masters from Massachusetts Institute of Technology
BA from Mount Holyoke College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Boston, United States Job Level : N/A Designation : Chief Marketing Officer at BTS
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Insights For Selling To Roanne

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roanne is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Roanne

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Roanne move?

  • They are generally fast movers and can take quick decisions
  • Can Roanne take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Roanne

Personality Compatibility


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