Roanne Neuwirth in

Roanne Neuwirth

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Chief Marketing Officer at BTS
📍 Greater Boston, United States

Roanne Neuwirth is the Chief Marketing Officer at BTS, a global B2B marketing leader and board advisor specializing in C-suite engagement and brand strategy. An MIT graduate, she is described by colleagues as an exceptional and strategic leader. She believes brand is a board-level responsibility, not just a marketing function.

She built the marketing function that led to her prior firms acquisition, achieving their maximum earn-out 12 months ahead of schedule.

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Experience
19 Years
Current Role
Chief Marketing Officer
Location
Greater Boston, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Roanne cares about

Board-Level Branding
Advocates that brand is a strategic asset and a board responsibility, not just a marketing function, to drive enterprise growth and competitive advantage.
C-Suite Engagement
Focuses on using thought leadership and executive visibility to address C-suite challenges, moving beyond traditional pitches to become a strategic partner.
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Career

Work history

7-2024 - 1-2026
Chief Marketing Officer
BTS
2-2022 - 7-2024
Global Head Of Marketing
BTS
1-2021 - 2-2022
Head of Marketing, Bates, a BTS Company
Bates, a BTS Company
11-2016 - 1-2021
Vice President of Marketing, Bates Communications
Bates, a BTS Company
1-2011 - 6-2012
Board Member
AMA - Boston American Marketing Association
In the press

Media appearances

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Education
Masters
Massachusetts Institute of Technology
BA
Mount Holyoke College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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