Ryan Lacerda

Trailblazer
DISC Type : DI

Senior Director of GTM and Client Solutions at DevCommX

Greater Orlando, United States

Overview

Ryan Lacerda is a Senior Director of GTM and Client Solutions at DevCommX, specializing in go-to-market strategies for eCommerce, MarTech, and AI. A Texas State University graduate, his career highlights include driving a company from $12K to $500K ARR in 7 months. Colleagues describe him as hard-working, innovative, and a talented negotiator.

Ryans professional philosophy centers on the idea that sales is about creating alignment between a customers story and a products value. He focuses on humanizing outreach and understanding customer needs deeply, even when leveraging sophisticated AI and automation tools in the sales process.

Unique fact: He was the fastest representative to ever ramp in a previous role, advancing from an SDR to the highest corporate tier in just four months.

Personality Overview

Values Relationships

Friendly But Fast

Assertive

They are more likely to be open to unproven but exciting technologies.  They respond better to a combination of speed and relationship. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Go-to-Market Strategy
He creates and executes GTM motions for AI and eCommerce companies, with a focus on integrating story, structure, and timing to drive growth.
AI in Sales
His current role focuses on DevCommX's AI SDR product. He writes about the need to humanize AI-driven messaging to make it effective.
Revenue Retention
He creates content breaking down the financial impact of Net Revenue Retention (NRR), showing his focus on long-term customer value and sustainable growth.

Media Appearances

Ryan has no verified media appearances

Work History

10-2025
Senior Director of GTM and Client Solutions at DevCommX
10-2025
Fractional Sales Specialist at Outboundless
10-2025
GTM Lead at EKOM AI
5-2024 - 1-2025
GTM Lead at Aimerce
1-2021 - 10-2023
Senior Account Executive at AddShoppers

Education

2013 - 2016
Bachelor of Business Administration (BBA) from Texas State University
Education details unavailable from McNeil High School

More Information

Social Presence :

Prographics :

Exp : 3 Location : Greater Orlando, United States Job Level : Senior Designation : Senior Director of GTM and Client Solutions at DevCommX
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ryan

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ryan take some risk or not?

  • They can take risks if necessary.

You And Ryan

Personality Compatibility


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