Ryan McFerrin

Collaborator
DISC Type : is

General Manager, Marketing Technology & Innovation at Delta Air Lines

Atlanta, Georgia, United States

Overview

Ryan has no verified overview

Personality Overview

Example Driven

Fair-minded

Appreciative

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Ryan has no verified topics they care about

Media Appearances

Ryan has no verified media appearances

Work History

5-2023
General Manager, Marketing Technology & Innovation at Delta Air Lines
1-2018 - 7-2023
General Manager, Head of Social Media at Delta Air Lines
6-2015 - 12-2017
Manager, Social Media at Delta Air Lines
11-2013 - 6-2015
Associate Director of Social Media at 22squared
12-2008 - 11-2013
Manager, Interactive Marketing at Atlanta Braves

Education

2001 - 2005
Bachelor of Science from Georgia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 19 Location : Atlanta, Georgia, United States Job Level : Senior Designation : General Manager, Marketing Technology & Innovation at Delta Air Lines
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • If possible, involve their colleagues in the sales process
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Ryan

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Ryan take some risk or not?

  • It is unlikely that they will take many risks.

You And Ryan

Personality Compatibility


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