Ryan McLean

Critic
DISC Type : C

B2B Connections Specialist at eCom Profits

Alkmaar, North Holland, Netherlands

Overview

Ryan McLean is the founder of Nieu Growth Strategies, a firm dedicated to helping small and medium-sized businesses achieve predictable growth. He specializes in client acquisition, building structured outbound sales systems and optimizing inbound funnels. Ryan holds a Bachelors degree from the University of Washington.

An American living in the Netherlands, Ryan has a keen interest in cross-cultural business communication. His passion for specialty coffee, which began in Tacoma, Washington, evolved into a professional consultancy where he shares his expertise on the beverage. His writing also suggests an interest in music.

Unique fact: Ryan believes that skill is more important than expensive tools, using the analogy of an expert musician making a €500 guitar sing.

Personality Overview

Critic

Objective Thinker

Precise

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Client Acquisition
As the founder of Nieu Growth Strategies, his entire professional focus is on helping small businesses acquire new clients through organic, data-driven, and scalable strategies.
Outbound for SMEs
He focuses on building repeatable outbound sales processes for small teams, allowing them to gain predictable revenue without the cost and risk of hiring a full-time sales team.
Cross-Cultural Business
As an American living in the Netherlands, he writes about and understands the nuances of business culture, humor, and communication between different countries.

Media Appearances

Ryan McLean, Author at Nieu Growth Strategies. Featured in Nieu Growth Strategies (company website)

See Now

Work History

3-2025
B2B Connections Specialist at eCom Profits
2-2025
Connections Specialist at Nieu Growth Strategies
8-2024 - 9-2025
Connections Specialist at 24 Frames
4-2024
Coffee Consultant at Specialty Coffee Consultation
9-2023 - 12-2023
Marketing Project Manager (Interim) at RAS International

Education

2017 - 2019
Bachelor's degree from University of Washington
2015 - 2017
Associate's degree from Tacoma Community College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Alkmaar, North Holland, Netherlands Job Level : Junior Designation : B2B Connections Specialist at eCom Profits
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ryan

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ryan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ryan

Personality Compatibility


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