Ryan Petersen

Energizer
DISC Type : I

Principal Software Engineer at Broadcom

Santa Rosa, California, United States

Overview

Ryan Petersen is a Principal Software Engineer at Broadcom with deep experience in embedded real-time software for telecom and data center network products. A UC San Diego graduate, his expertise is in board bringup, OS, and device drivers. Colleagues consistently describe him as "sharp, " "energetic, " and "thorough. "

His core focus is on foundational SDK architecture and low-level software design for complex networking systems.

Personality Overview

Believer

Enthusiastic

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Embedded Software Design
His entire career has centered on embedded software for telecom, data center, and multi-media transcoding gateway products.
SDK Architecture
This is his current focus as a Principal Software Engineer at Broadcom, highlighting his senior technical leadership.
Low-Level Programming
He has extensive, specialized experience in board bringup, boot loaders, and device drivers for Linux, NetBSD, and vxWorks operating systems.

Media Appearances

Ryan has no verified media appearances

Work History

1-2014
Principal Software Engineer at Broadcom
9-2013 - 1-2014
Sr Staff Engineer- Contract at Broadcom
2-2008 - 9-2013
Network Development Engineer II at Turin Networks/Force10 Networks/Dell
4-2006 - 2-2008
Senior Software Engineer at Dilithium Networks
7-1999 - 4-2006
Senior Software Engineer at Next Level Communications/Motorola Networks

Education

1994 - 1999
BS from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 26 Location : Santa Rosa, California, United States Job Level : Senior Designation : Principal Software Engineer at Broadcom
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Ryan

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Ryan take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Ryan

Personality Compatibility


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