Ryan Petrimoulx

Captain
DISC Type : DS

Commercial Director, UK at Domaine

Netherlands

Overview

Ryan is the Commercial Director for the UK at Domaine, focused on elevating ambitious DTC retailers into eCommerce leaders. His career began in retail during university and evolved into a deep specialization in eCommerce, including founding his own agency, Bang The Drum Strategies. Colleagues have described him as a skilled and innovative leader.

Outside of his professional focus on eCommerce, Ryan shows an appreciation for pop culture and creative communication. He uses references to cult classic films like "Scott Pilgrim vs. The World" to connect with his audience and illustrate business concepts, highlighting a relatable and modern approach.

He stumbled into a retail career during university and declined two promotions before finding his passion in the eCommerce sector.

Personality Overview

Output-Driven

Planner & Achiever

Consummate Professional

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

B2B eCommerce
He frequently shares insights on optimizing B2B infrastructure, referencing Shopify, BigCommerce, and Magento, and even created a B2B eCommerce ROI Calculator.
DTC Brand Growth
His career headline is "Transforming Ambitious DTC Retailers into eCommerce Powerhouses, " showing a core focus on scaling direct-to-consumer brands.
Subscription Models
He follows industry trends closely, noting that established brands are now using subscriptions as a powerful tool for customer retention, not just for revenue.

Media Appearances

Ryan has no verified media appearances

Work History

10-2025
Commercial Director, UK at Domaine
6-2025
Senior Sales Executive at Code, part of Domaine
2-2024
eCommerce Advisor at Capella Design
6-2025
Agency Director at Bang The Drum Strategies
8-2024 - 5-2025
Growth + Patron Success at pb+j | Top-Rated E-Commerce Agency

Education

B.A. Hons from Western University
Marketing Certificate from George Brown College

More Information

Social Presence :

Prographics :

Exp : 1 Location : Netherlands Job Level : Mid-senior Designation : Commercial Director, UK at Domaine
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ryan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ryan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ryan

Personality Compatibility


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