William Hicks, MSITM

Examiner
DISC Type : cs

Vice President of Engineering and Operations at KTBC Fox 7

Austin, Texas, United States

Overview

William has no verified overview

Personality Overview

Tough To Convince

Status Quo Seeker

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are always well-planned and adopt a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

William has no verified topics they care about

Media Appearances

William has no verified media appearances

Work History

5-2022
Vice President of Engineering and Operations at KTBC Fox 7
12-2017 - 5-2022
Director of Engineering at KTBC Fox 7
6-2016 - 1-2018
Asst. Director of Media, Communications, and Marketing / Chief Engineer at WFSU Public Media WFSU TV, WFSG TV, WFSU FM, WFSQ FM, WFSW FM, WFSL FM, W229AD FM, W246AX FM, W244B
10-2014 - 6-2016
Chief Engineer at WAAY-TV
8-2008 - 10-2014
Director of Engineering/ Chief Engineer at WHIZ Media Group Southeastern Ohio Broadcasting Company

Education

1-2020 - 8-2023
Masters of Science Information Technology Management from Western Governors University
Bachelor of Arts - BA (Regents) from Marshall University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Austin, Texas, United States Job Level : Senior Designation : Vice President of Engineering and Operations at KTBC Fox 7
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from William

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can William take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And William

Personality Compatibility


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