Ryan VanderPloeg

Researcher
DISC Type : Cs

Vice President, AMQ at AMQ

Grand Rapids Metropolitan Area, United States

Overview

Ryan VanderPloeg is the Vice President of AMQ, where he leads the brands product development, marketing, and sales divisions. With a career built at workplace furniture leaders like Steelcase and AMQ, he has risen from analyst and product manager roles to an executive position. He holds a Bachelors degree from Calvin University.

His social media presence suggests a focus on creating inspirational and effective workplace environments. He is actively engaged in promoting his teams product launches and company growth, often highlighting the importance of ergonomics and employee wellbeing in new furniture designs.

In August 2023, he was promoted to lead the entire AMQ brand, a significant expansion of his leadership responsibilities.

Personality Overview

Perfectionist

Process Focused

Cost Conscious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Workplace Wellbeing
He emphasizes that workplace wellbeing is a central focus for AMQ, with new products being designed to fully embody this concept for every user.
Product Development
With a background as a Product Manager and VP of Product Development, he is passionate about bringing innovative workplace solutions to life.
Team Growth
He is actively building his team in Grand Rapids and is personally involved in recruiting for key positions like Product Manager.

Media Appearances

Ryan has no verified media appearances

Work History

7-2025
Vice President, AMQ at AMQ
7-2021 - 7-2025
Vice President Marketing Product Development at AMQ
9-2018 - 7-2021
Product Manager at AMQ
7-2017 - 8-2018
Marketing Specialist at Steelcase
12-2015 - 7-2017
Sr. Financial Analyst at Steelcase

Education

2008 - 2012
Bachelor’s Degree from Calvin University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Grand Rapids Metropolitan Area, United States Job Level : Senior Designation : Vice President, AMQ at AMQ
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Ryan

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Ryan take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Ryan

Personality Compatibility


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