Ryan Williams

Enigma
DISC Type : cdi

Director, Innovation and Solution Sales at Tri Tech Automation

Chesterfield, Missouri, United States

Overview

Ryan Williams is the Director of Innovation and Solution Sales at Tri Tech Automation, where he leads technology strategy and the integration of emerging technologies to drive growth. His background combines engineering, project management, and sales leadership. Colleagues describe him as a high-performance and dedicated manager.

Outside of his primary role, Ryan is a passionate advocate for sharing knowledge within the manufacturing industry. He enjoys engaging in broader industry conversations, evidenced by his guest appearances on podcasts like Manufacturing Happy Hour to discuss topics he is passionate about.

Ryan authored a technical guide comparing the features and limits of PLCs, PACs, and IPCs to help engineers select the right control platform.

Personality Overview

Challenger

Persuasive & Assertive

Hard To Convince

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Technology Strategy
His role focuses on developing and executing Tri Tech Automation’s solutions and technology strategy to accelerate sales growth and internal efficiency.
Industrial Automation
His career has centered on industrial automation, from project management to writing articles on selecting control platforms like PLCs and PACs.
Operational Efficiency
He focuses on helping manufacturing leaders uncover their "hidden factory" potential to increase operational efficiency and profitability.

Media Appearances

Ryan has no verified media appearances

Work History

6-2025
Director, Innovation and Solution Sales at Tri Tech Automation
9-2021 - 6-2025
Managing Director of Sales and Marketing at Tri Tech Automation
3-2020 - 9-2021
Director Of Engineering at Tri Tech Automation
9-2019 - 3-2020
Sr. Project Manager at Stone Technologies
3-2013 - 9-2019
Project Manager at Stone Technologies

Education

2013 - 2016
Master of Business Administration (M.B.A.) from Aspen University
Bachelor of Science (BS) from University of Missouri - St. Louis/Washington University Joint Engineering Program

More Information

Social Presence :

Prographics :

Exp : 29 Location : Chesterfield, Missouri, United States Job Level : Mid-senior Designation : Director, Innovation and Solution Sales at Tri Tech Automation
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ryan

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ryan take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ryan

Personality Compatibility


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